From Finance to Field Sales: Building a career in London’s M&A market
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Meet Joshua Arnone, Business Development Associate in London
Joshua joined Ideals in 2024, among our first SDRs in London. Today, he closes his own deals. As mentioned in a conversation with Welcome to the Jungle, that trajectory followed a clear promotion roadmap his manager, Daniel Black, outlined from day one, backed by transparent KPIs he could actually hit.
Before Ideals, Joshua spent his early career in finance. When he discovered Ideals, he found the perfect blend: selling into the financial markets he missed, but doing it by meeting and building relationships with London’s top M&A professionals.
Watch the video where Joshua walks through:
- Why he left finance for sales, and what made Ideals the right fit for both interests
- The promotion from SDR to a deal-closing associate
- What 10-15 client meetings per week around London actually look like (hint: not Zoom calls)
Joshua’s experience shows what’s possible when you join a company that maps your growth explicitly and delivers on it. No vague promises – just clear metrics, consistent coaching, and proven results.
Our UK team is growing. If you value face-to-face selling, crave structure with speed, and want to close deals in one of the world’s top M&A markets, this might be your move.


