Get to know us

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.

The role

Based in Tokyo, you will lead field marketing initiatives and execute integrated campaigns in Japan.

Working closely with the regional and global marketing team, this role turns our global positioning, campaign strategy, and ABM framework into sharp, locally resonant programs for Tier 1 financial services accounts and corporates.

You will also manage the regional integrated campaigns budget. This is a strategy and execution role: you will help shape the regional plan and then run it – designing and executing full-funnel, account-focused campaigns that combine digital, ABM, Sales plays, content, and high-impact in-person and virtual executive events, ensuring every touchpoint is orchestrated to drive meetings, opportunities and revenue in the region.

Office location: Marunouchi Nijubashi Building (Hybrid / Remote-first)
Note: While in-person event execution and face-to-face meetings with the sales team require on-site presence or travel, day-to-day work can be done remotely from home.　

Why Ideals?

• Market-leading position: 18+ years in the VDR business, top-rated on G2 and UpGuard, powering 10%+ of global M&A activity, with a 31% CAGR against competitors’ 11%.

• Trusted by talent: Ideals US & UK earned the 2026 Great Place to Work certification, based on a 98% positive employee response rate.

• Real growth trajectory: Profitable and bootstrapped, with 5x revenue growth and unicorn status targeted in the next five years.

What you will do

• Sales partnership
  Partner closely with regional Sales leadership to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth. Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for Japan Sales and BDM teams, enabling effective engagement with Tier 1 accounts.

• Integrated campaigns
  Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations.

• Field marketing
  Own regional field marketing, including strategizing and executing, events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes.

• ABM
  Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic Japanese accounts.

• Data and reporting
  Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what’s working, what’s not, and where there’s an opportunity to support.

• Global strategy localization
  Bring a deep understanding of the Japanese market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in Japan.

What you bring

• Native Japanese Proficiency/Business English Proficiency

• 3+ years of experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation

• Proven track record in end-to-end field marketing execution, including managing physical/virtual events (targeting a minimum of 10+ events per year)

• Comfortable operating as both strategic planner and hands-on operator – from shaping the regional plan with leadership to executing the details

• Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders

• Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps

• Excellent written and verbal communication skills to turn complex ideas into sharp, compelling narratives for senior decision-makers

• Based around/in Tokyo with the ability to spend periodic time in person with Sales and customers across Tokyo as needed (expect c. 20 to 30% travel for events and account visits)

Nice to have

• ABM experience

• Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.