Content Marketing Manager

Shanghai
Marketing

iDeals is a fast-growing product company recognized as the most highly rated and customer-centric in a secure business collaboration market. With more than 1,000,000 users from 175,000 companies all over the world (mostly in the US and Europe), we are on a mission to build the most robust Virtual Data Room (VDR) solution that ensures secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

We are on a mission to build the most robust Virtual Data Room (VDR) solution that ensures secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

As part of iDeals’ marketing strategy, the team oversees M&A Community, an international organization focusing on relevant investment topics, cross-border M&A, and private equity within the current economic environment. M&A Community hosts events, conferences, and workshops that bring collectively the brightest for in-depth discussions and proven solutions to help enterprises conduct and navigate cross-border investment strategies, M&A deals, tax regimes, legal risks, and potential cultural conflicts.

Currently, we are looking for a Content Marketing Manager, based in Shanghai to develop and actualize content strategies to significantly improve our content creation and promotion. Reporting to the Country Manager, this role is an exciting combination of both content and digital marketing management, that requires a highly self-motivated candidate who is able to learn and focus on priority initiatives in China.

WHAT YOU WILL BE DOING:

  • Able to write, edit and proofread content in both English and Chinese
  • Oversee a content creation process consisting of writing, proofreading, layout designing, publishing, and so on
  • Formulate a cross-platform content strategy, including social media platforms (WeChat, LinkedIn, Zhihu, Maimai, etc.) and KOLs to improve promotion
  • Build a following on WeChat and other social media
  • Design and create email campaigns, webinars, and workshops to generate leads and achieve revenue targets
  • Brainstorm with team members to develop compelling topics for industry articles, white-papers, research reports, blog posts, and speaking engagements
  • Provide editorial, creative, and technical guidance to team members
  • Track web analytics to ascertain content engagement levels and build up consistent data-driven metrics to update the China Marketing Lead on brand performance, lead quality, and conversion rates
  • Handle content across all platforms, including email and WeChat, and other social media
  • WHAT YOU SHOULD HAVE:

  • At least 2 years of working experience in B2B marketing, such as  Financial Media, researching agency, journalism, or in a similar role
  • Excellent English and Chinese written and verbal communication techniques
  • Bachelor’s or Master’s degree in communications, journalism, English, or related field
  • Be able to generate original content, and adapt copywriting for different types of channels unique to China, to generate attractive, clear, and impactful stories for our target audiences
  • Experience in overseeing multiple marketing functions (e.g. performance, digital, search, social media, content, and email) is highly desirable
  • Excellent cross-team collaboration and agency management is required as we continue to scale our APAC business
  • Proven experience with popular marketing management systems and tools (Hubspot, Salesforce, Google Analytics, MailChimp, and so on)
  • WHAT WE OFFER:

  • iDeals Wellness Package: for medical insurance and health-related activities
  • Mental Health Support Package
  • Paid vacation, sick days, days off, and paid national holidays
  • Paid family leave
  • Paid pregnancy disability leave
  • Paid sabbatical leave
  • Unlimited learning and development opportunities
  • Professional and self-development books and subscription services compensation
  • Sponsorship of participation in inspiration events, conferences, meetups
  • Obtain the company’s support if you decide to become a speaker or writer
  • Reimbursement of participation in sports competitions
  • International team-building activities
  • Support with organization workplace at home. Provided budget for home-office setup
  • High-end laptop and monitor – based on your working needs
  • Budget for additional IT equipment
  • Reimbursement of co-working space expenses
  • Internal growth policies
  • Regular performance and salary reviews
  • Generous internal referral program
  • iDeals Surprise Boxes from the People Experience
  • Excellence, Care, Trust, Collaboration, and Commitment are core values to the iDeals team
  • 13th months salary is provided 
  • Office Location: Lujiazui/陆家嘴 汇亚大厦5楼 Hybrid working model
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    Since 2008, iDeals has won the trust of half a million business users. We have supported thousands of customers to run high-value and mission-critical projects, from the cross-border sales of multi-billion-dollar assets to the development of revolutionary biotech products. Commitment to excellence has made iDeals the choice of big names, as well as ambitious startups. The growth goes on: the team is getting stronger; our client base and revenues are increasing year on year.

    OUR CULTURE

    We are driven by the mission of creating exceptional experiences for employees and customers alike. Our unwavering values of commitment and excellence inspire us to set the bar high, achieve the most ambitious goals and push the limits further.

    Our diversity and different perspectives are the foundation of our success. Our two values collaboration and trust ensure that everyone has access to all the information, proactively shares thoughts, and leverages the teammates’ diverse opinions, experiences, and backgrounds. Both values help us to solve the most challenging problems. 

    Last but not least, care value drives us to create a positive work environment and make everyone feel valued. We also stand for iDealers’ physical, mental, financial, and personal well-being and encourage a healthy lifestyle and active living.

    iDealers work in a remote-first model, meaning we collaborate remotely from anywhere – either home, cafe, co-working space, or one of our offices. And although we are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels surrounded by teammates and engaged with our common goals.

    iDeals is an equal opportunity employer

    iDeals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship.